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Content Analytics for Higher Ed Course

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Focused more on action than memorization, this course will guide you through the creation and implementation of your measurement process for your content using the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR) Framework.

Why should I take this course on Content Analytics?

Higher Ed Web Content Analytics Course

  • Are you in charge of content strategy at your school, but aren’t sure how to measure its performance?
  • Do you create content without any idea of its measurable impact on your target audiences?
  • Have you been asked to create analytics reports about your higher ed content for your unit, college or university?
  • Do you need to make recommendations to optimize the performance of your web content?

If you’re not sure how to measure the performance of your higher ed digital content, this course was created just for YOU.

This course on Content Analytics (launching in April 2019) is a brand new addition to Higher Ed Experts’Analytics Curriculum. Its design was informed by student feedback from our Analytics and Writing courses, changing analytics practices, learning and cognitive research, but also shrinking attention spans and increasing demands on your time.


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